2012 – The Root River
Racing Team was the up and coming team to be
modeled after. We received hundreds of comments
by other race families, event personnel and
track owners about our professionalism, conduct
on the track as well as off the track by our
riders and what a huge help we were to everyone
that needed it. We were also praised for
everything we were doing to help the sport and
the National Championship series. This and our
performance on the track earned us the Team of
the Year award.
Our success had grown rapidly and it
showed most of all on the track. Only achieving
one national title with “Factory Sam” Rowe’s
performance in the Schoolboy Jr class, we were
in the hunt with every class we signed up for.
The team made 57 appearances on the podium with
13 overall wins.
– Rich’s passion for this team, the ATV
motocross sport, the National Championship
series and all its riders had grown to an epic
proportion. In the fall of 2012, Rich made the
hard decision to shut down the store front of
Root River Powersports and move the race team to
our new race shop. There were multiple reasons
for this, but the biggest was so that the
mechanical specialist team of Rod
Mickelson, Tony Subjek and Doug Schiltz had a
much better layout to build these awesome
machines. About this same time, Rich met with
the series owner and managers to discuss a title
sponsorship program that would start branding
the sport with a nationally recognizable name
from outside the motocross world. With his
connections at Pepsi-Cola, Rich chose to use the
Mtn Dew name to bring as much attention to the
series as possible. The choice to use Mtn Dew
comes from Rich’s theory that the series would
be more recognizable to potential spectators,
sponsors and local patrons if a nationally known
product outside of the sport was supporting the
series. At this point, the jury is still out as
to whether it worked or not.
The team grew in the off-season to 10
full sponsored riders and 7 partial sponsored
riders. All the riders really busted their butts
in the offseason with their schooling and
training. It definitely showed in their results
at the race track. Dalton “Bubba” Hicks was
ultimately successful in achieving his first
national championship in the 450A Class.
“Factory Sam” Rowe kept his winning ways
rolling with his 4th national championship when
he moved up to the College 16-24 class. The rest
of the team made leaps and bounds with their
performances also by increasing their podium
finishes to 97 and overall wins to 30. That is
an increase of 58% and 43% respectively. In the
15 classes that the team raced we took 10 2nd
place series finishes.
There was an incredible amount of
competition in each of these 15 classes and many
of those 2nd place series finishes were decided
at the last race of the year. There was a sour
faces on the riders since a lot of them missed
their championships by only a couple points.
Rich wasn’t dejected or disappointed at all. He
knew how much better the team had become and he
knew that the future was only going to get
brighter with more championships.
Shortly after the seasons end, Doug
Schiltz our Motowoz Shock specialist came to
Rich and told him he was moving on. He stated
that it was nothing more than the travel was
taking too much of a toll on him and his
relationship. The same goes for the teams vet
rider, Mike Barnhart. Brent Sellers has also
decided to step down from the team. After his
horrific crash at Red Budd in 2012, he told Rich
at the end of the season this year, his heart
just wasn’t in it as much as it was before. To
all of them we wish them well.
2014 - Rich’s Plan for
the team, series and training:
1. Hope to be able to continue his
title sponsorship of the ATV MX National
Championship series with Mtn Dew.
2. Build 8 new Honda TRX 450R to
replace old quads that were given to his riders
or are being leased to overseas riders that need
a quad to race in the United States.
3. Offer to the team training in
Splendor, TX with Dee Manshack of Rage ATV
4. To be on Vendors Row with the
maximum amount of exposure at every 2014 ATV MX
National Championship series race supporting all
of our sponsors.
5. Offer each full sponsored rider 1-2
full built race ATVs and all the expenses that
go along with racing it (Race gas, replacement
parts, tires and a maintenance team to work on
them), 6 sets of full race gear (Jerseys, pants,
gloves), 2 custom graphic helmets, 2 sets of
racing boots, 4 pairs of goggles with unlimited
supply of lens and tear-offs, High carb dinners
at the track, transportation to the track and
gate entry fee for every race that the team
attends in 2014.
6. For all Graphics, Quads, Casual
apparel, Race apparel and protective gear to be
uniform with the sponsors and the look of the
7. To help and support as many other
like hearted riders with the professionalism and
determination as this team does.
8. To help and support the sport of ATV
Motocross is any way, shape or form Rich and
Root River Racing Team can.
8. TO WIN AS MANY CHAMPIONSHIPS AS